Amazon Vs Flipkart: Which E-commerce Marketplace is the Best?

We all shop online from various e-commerce marketplaces. Mainly, two of the online shopping apps are globally famous and are favourable to many of us. Yes, they are Amazon and Flipkart. Now you may wonder which one between both is the best, well, they both have unique features and almost the same agenda to deliver the best online shopping experience.

Both these platforms are designed to provide fast deliveries, great, affordable deals and a wide array of products. Amazon is a global brand, whereas Flipkart, while being an Indian app, understands the needs of Indian consumers and provides Indian curated experience. Let’s explore some of the differences between both these apps based on their USPs, customer satisfaction and logistics. 

Amazon Vs Flipkart: Historical Background in India

Let’s talk about these two famous apps and their histories to know how and when they entered India. Flipkart originated in India by two Indians who had been employees at Amazon. They started Flipkart as an e-commerce platform to sell books, but gradually they extended it to many different categories of products. Flipkart became people’s favourite after it offered services like cash on delivery, and it earned an image of trust and reliability. Soon it dominated the Indian market and e-commerce in India. 

Amazon entered the market in 2013, and despite its late arrival to the Indian market, it instantly gained popularity. It was a global company that was experienced and revolutionary to the Indian sellers. It enabled Indian sellers to list their products. With its logistics and vast product range, it became a giant e-commerce marketplace. 

The competition between these two has existed for a long. While Amazon continues to grow globally and bring in new features and innovations to ease customer shopping, Flipkart, on the other hand, focuses more on local and remote areas.  

Difference Between Amazon and Flipkart: Based on their USPs

While both platforms have their own advantages and stand out uniquely, your personal needs and preferences will ultimately decide what the best marketplace for you is. In case you are looking for mixed brand products, then you should prefer Amazon, but if you are seeking products around Indian brands or shop in an Indian style, then Flipkart is best for you. 

Amazon	Flipkart
Amazon Prime is a yearly subscription worth INR 1,499. This lets you get faster deliveries, Prime Video, and Prime Music.	Flipkart plus, it is free and is achieved after 4 transactions in a year. It offers early access to the new arrivals and lets you earn super coins.
Several payment methods are available, such as UPI, credit card, net banking, wallets, and Amazon pay later for EMI purchases.	It also almost supports all the methods of payment, like UPI, cards, wallets, and cash on delivery (COD).
Amazon is a global company, making its operations running across various countries.	Flipkart, on the other hand, is an indigenous company that understands the Indian shoppers and their preferences.

Flipkart vs Amazon Comparison: Which Offers Better Shopping Experience?

The user interface and the ease of doing shopping on a platform are great factors to compare. While on Amazon, you would notice that all the products are under one section and are global. Whereas Flipkart offers different sections and price ranges for all kinds of people. It is more local and Indian in approach, where they offer language preferences as well. These differences on their platforms are what make them interesting. If you are an Indian and want an Indian shopping experience, then you should choose Flipkart, and if you want global products and brands, then Amazon would be the best for you. 

The checkout process on both the marketplaces is nearly the same. Both these e-commerce platforms offer a shop now and pay later option, support different modes of transactions like cardless credit, making it convenient for the users.  

Customer support matters a lot when it comes to meeting the needs of the users or resolving their issues. On Amazon, you can connect with customer care through chat, e-mail, and phone support. It has FAQs and guides to answer your doubts. Flipkart has the trust of its customers in these areas as well. In case of any issues or need, their help centre is 24/7 available, and you can request a call back. 

Amazon or Flipkart: Which Offers More Choices in India?

Shopping online has never been easy, especially when you are flooded with hundreds of options. Both platforms offer an array of products and services. It can be tough to choose one between these two. But which suits the best for you depends on your needs and expectations.

Product Categories and Availability: Amazon and Flipkart both offer a wide range of products. Amazon provides various categories for specific needs, like books, fashion, groceries, electronics, etc. Recent addition of Amazon Pantry for essentials and Amazon Fresh produce. Flipkart also has similar categories to deliver to the consumers’ needs, but it especially caters to the Indian consumers by providing Indian brands that suit local preferences.

Exclusive Brands and Products: Both these platforms have products that are unique and hard to find elsewhere. Amazon, with its personally owned apps like Kindle e-readers, Echo devices, and its own private label, Amazon Basics, which provides quality essentials. Flipkart counters this by providing in-house brands like MarQ for electronics and Anmi for fashion. After Flipkart was sold to Walmart, it opened its doors for all the global brands to be featured.

Flipkart vs Amazon: Regulatory Challenges in India

As Flipkart is a homegrown brand, it does not face as many restrictions as Amazon. Flipkart, being an Indian brand, complies easily with the rules and regulations, giving it an advantage over Amazon in India. 

However, Amazon faces comparatively more challenges and restrictions because of its foreign origin. Government policies limit the ability to offer incentives on foreign direct investment in e-commerce and control inventory. 

Flipkart Vs Amazon: Logistics and Fulfillment Compared 

When it comes to logistics, both these companies render various services that serve to fulfil the customer’s needs. Amazon’s main helping hand is Amazon (FBA) services, whereas Flipkart, through its in-house logistics arm, Ekart manages deliveries. Below is the given table that simplifies the difference in their services.

Amazon (FBA)	Flipkart (Ekart)
They store their stock at Amazon center, and Amazon handles all the logistics like packing, shipping and fast delivery.	Flipkart’s in-house logistics service manages packing, storage, and deliveries for sellers.
In one or two days, deliveries are available. Same-day delivery for some eligible products in the same city.	It’s Ekart provides remote area deliveries with a quick time span. Though they don’t have prime speed deliveries.
Sellers must pay a fulfilment system fee to the company.	Indian sellers can benefit from Flipkart’s good understanding of Indian logistics.

Amazon Vs Flipkart: Market Share in FY 2024

When it comes to revenue generation, both these giants are unmatchable and successful in their areas. While the Amazon made a business of around Rs 25,405 crores in the year 2024, marking a hike of 14% than the previous year.

On the other hand, Flipkart grew by 21% of increase in its revenue compared to the previous year. Flipkart’s total revenue in 2024 was 17,907 crores, with a significant reduction in losses of 41%. It greatly benefited from advertising that led to bringing in Rs 4,972 crore.

Conclusion

Amazon, being a global brand, rules the market of e-commerce with its logistics and a great hold of the market through services like Prime and FBA. Flipkart, on the other hand, handles remote deliveries and has more of an Indian approach through its logistics. It strives to provide an easy and homely vibe to its customers by prioritising Indian brands. Both these platforms have their strengths and fan base, making them tough competition for each other. 

Efficient and fast shipping of products is very important for e-commerce businesses, and to help you ship faster and better, Bigship is there to assist you. Whether you sell on Amazon or Flipkart, Bigship’s courier aggregation services help streamline deliveries by ensuring quick and stress-free shipping across India. In a fast-growing e-commerce market, reliable logistics can make all the difference, and Bigship is here to support sellers every step of the way. 

Whether you’re selling on Amazon or Flipkart,sign up with Bigship for reliable shipping.

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