After years of reality shows showcasing artistic talents, “Shark Tank” arrived to spotlight innovation and entrepreneurship. The Indian version of this American show, has captured the nation’s attention, and for good reason. Entrepreneurs from all across the nation come to seek funds for their groundbreaking inventions and innovations. They propose their visionary idea and present their product or service to the panel of investors called ‘sharks’. This show has opened new opportunities for various struggling startups to gain exposure and financial support.
Whether you’re looking for cutting-edge tech or everyday essentials, Shark Tank India products have proven their worth. In this blog, we’ll delve into the best Shark Tank products in India for 2024, that are innovative, reliable, and have made a significant market impact.
30 Best Products of Shark Tank
Many businesses and startups come to Shark Tank India to pitch their products or services. However, not everyone gets the funding from Sharks. So, here is the list of 30 Shark Tank’s most successful products.
Snitch
Snitch is a Men’s fashion and clothing brand that manufactures and sells stylish and trendy clothes for men through online websites. It was founded by Siddarth Dungarwal in 2019. This company was started with an aim to address the men’s fashion problem. During the time it came to Shark Tank, Snitch had already reached a 100 crore valuation. Initially, Snitch was a B2B company, but after Covid pandemic hit, the company’s business model had to be restructured and turned into a D2C brand. Soon, it started gaining customers and got 2000 orders daily.
Deal closed at: 1.5 crore rupees for 1.5% equity
Sharks Who Invested: Vinita Singh, Namita Thappar, Peyush Bansal, Aman Gupta, and Anupam Mittal.
Shark Tank Season: 2
Bummer
Bummer is a D2C innerwear brand aimed to serve over 200 million digital millennials in India. It was founded in 2020 by Sulay Lavsi. Bummer is known to innovate the softest, most sustainable fabric for making ultra-lightweight underwear. Each piece of their undies weighs not more than 60 grams and sports bold colors and fun prints. Bummer not only received funding from investors on Shark Tank, but it also got funding from Zerodha’s Nikhil Kamanth.
Deal closed at: 75 lakh rupees for 7.5% equity.
Sharks Who Invested: Namita Thappar and Aman Gupta
Shark Tank Season: 1
Nuutjob
Nuutjob is a male intimate hygiene product brand that was started in 2021 by two sisters, Ananya Maloo and Anushree Maloo with an initial investment of INR 5 Lakhs. Nuutjob understood the challenges that males face in maintaining physical hygiene and realised that it is normally not paid much attention to. The product of this brand delivers exactly what customers want. Their products are cruelty-free, paraben-free, sulfate-free, and are indigenously manufactured in India. They deal in different products like intimate wash, deodorizer, intimate moisturizer, perfumes, liquid powder, hair removers, and much more.
Deal closed at: 25 lakh rupees for 20 % equity.
Sharks Who Invested: Namita Thappar, Aman Gupta, and Peyush Bansal
Shark Tank Season: 1
Skippi Ice Pops
Skippi Ice Pops is a Hyderabad-based innovative ice pop company. A couple named Ravi and Anuja Kabra started their business in 2015 with 17 years of experience in the F&B industry. The company produces ice pops in various flavors with no artificial color added. They are unique because of the natural ingredients used in their ice pops. Their ice pops are mainly made of organic fruits, vegetables, and herbs. After getting the deal from Shark Tank, Skippi Ice Pops’ revenue increased by 40x and monthly sales increased from 2 to 2.8 crores.
Deal closed at: 1.2 crore rupees for 18 % equity
Sharks Who Invested: Aman Gupta, Ashneer Grover, Anupam Mittal, Namita Thapar, Vineeta Singh, and Peyush Bansal
Shark Tank Season: 1
Zoff
Zoff is a D2C food brand that started its journey with a wide variety of Indian and exotic spices. It was founded in 2018 by two brothers Akash Agrawal and Ashish Agrawal. They are the only player in the spices industry using cool grinding technology, which grinds spices at low temperatures in a fully automated plant. To ensure the spices stay fresh and retain all their properties, they use ‘Zip Lock Packaging’ with four layers. Zoff can easily be found and is available on E-commerce platforms like Amazon, Flipkart and Big Basket.
Deal closed at: 1 crore rupees for 2 % equity.
Shark Who Invested: Aman Gupta
Shark Tank Season: 2
Hammer
Hammer is an Indian D2C and FMEG brand that was founded in 2019 by Rohit Nandwani. The company sells wireless earbuds, headphones, earphones, and smartwatches. Hammer claims to sell the best of tech at pocket-friendly rates. They have a range of electronic products such as smartwatches with calling features, truly wireless earbuds, wireless headphones, electric toothbrushes in various models like Hammer Ultraflow and Hammer Flow, and a range of stylish and functional accessories. After getting fame from Shark tank , the sales of the hammers products hiked by 500% and the company’s revenue increased by three times than the earlier years.
Deal closed at: 1 crore rupees for 40 % equity
Shark Who Invested: Aman Gupta
Shark Tank Season: 1
BeyondSnack
BeyondSnack is a brand dealing in snacking categories, it produces healthy banana chips from Kerala. This company was founded in 2020, by Manas Madhu, Gautam Raghuraman, and Jyoti Rajguru. Having a healthy snack option was a struggle until BeyondSnack came out and revolutionized conventional snacking. They produce banana chips in different flavours that make them stand out. They claim to make the tastiest banana chips from real bananas that they procure from Kerela.
Deal closed at: 50 lakh rupees for 2.5 % equity
Sharks Who Invested: Aman Gupta and Ashneer Grover
Shark Tank Season: 1
CosIQ
CosIQ is a molecular skincare brand founded by Kanika Talwar and Angad Talwar in 2021. It offers scientifically-backed skincare products that are both effective and affordable. The founders spent a year researching and formulating their products before launching. CosIQ provides cutting-edge and smart formulations that deliver safe results and mainly target Gen Z. The global Beauty and Personal Care market is a massive $580 billion industry, with the Indian skincare market valued at $7.6 billion. CosIQ is unique in this field for its exceptional performance and clinically proven results.
Deal closed at: 50 lakh rupees
Sharks Who Invested: Anupam Mittal and Vineeta Singh
Shark Tank Season: 1
Namhya Food
Ridhima Arora founded a company named Namhya Food. Namhya food is an Ayurvedic food brand based in Jammu. They do not use any preservatives, vegetable oils, or added sugars. A variety of products are manufactured by Namhya Food, such as Ayurvedic teas, instant breakfasts, healthy snacks, heart tea, green tea, Kashmiri saffron, almond milk, and PCOS tea. After getting featured at shark tank, their sales hiked by 6 times. The brand’s motive is to promote preventive healthcare through its Ayurvedic offerings.
Deal closed at: 50 lakh rupees for 10 equity and 50 lakh in debt
Shark Who Invested: Aman Gupta
Shark Tank Season: 1
Sharma Ji Ka Atta
Sharma Ji Ka Atta, featured on Shark Tank India Season 2, is known for its high-quality, stone-ground wheat and other flours. It was founded by Sangeeta and Prabhakar Sharma in 2015, and their USP is freshly milled atta according to the customer’s preference. They aim to offer solutions for those seeking lower adulteration, healthier options, and reduced chemical content in their daily diet. Currently, Sharma Ji Ka Atta has 40 types of flour. Their packaging is paid an extra attention, by using reusable and tightly packed containers to ensure safe delivery to their homes. Other products listed on their website are white sesame oil, cold-pressed oil, and chakli premix.
Deal closed at: 40 lakhs for 20% equity
Shark Who Invested: Anupam Mittal
Shark Tank Season: 2
Beyond Water
Beyond Water Electrolytes is India’s first liquid water enhancer, founded by Devang and Shachi Singhania in 2021. These enhancers are natural extracts of turmeric and many other ingredients, that provide natural colors and flavors. This comes in a palm-sized bottle that holds the magic. It energises the body, helps complete the requirement of water intake with taste. To bring back the lost electrolytes of the water, they use potassium and sodium salts to replenish the fluids. It is perfect for traveling, ensuring you stay hydrated and energized.
Deal closed at: 75 lakhs at 15% Equity
Sharks Who Invested: Namita Thappar and Aman Gupta
Shark Tank Season: 1
Blue Tea
Blue Tea is an Ayurvedic tea brand founded by Sunil Saha and Nitesh Singh. They use the freshest herbs, which are carefully sundried to make their tea. Blue Tea is changing the traditional tea industry setup from colonial times in India. Remarkably, 90% of the farmers working with Blue Tea are women. The brand operates across India and in 11 other countries, including the United States. Blue Tea has become India’s top online herbal tea brand and is quickly growing as a leading direct-to-consumer (D2C) brand. After being featured at shark tank, Blue Tea saw a magnificent hike in its sales and revenue. Their monthly revenue reached 5 crore as of 2024.
Deal closed at: 75 lakhs for 1% equity
Shark Who Invested: Aman Gupta
Shark Tank Season: 2
Sassy Bar
Rishika Nayak Shetty, the founder of the Sass Bar, created this product in 2021. This is a handmade soap that looks and smells like a dessert. The company leads in the B2C model and offers a variety of soaps of different kinds and shapes. They claim to use paraben-free, cruelty-free, vegan, and handmade products, using good quality of ingredients like cocoa and shea butter. The brand has gained popularity for its creative and fun approach to body care.
Deal closed at: INR 50 Lakhs for 35% equity
Sharks Who Invested: Anupam Mittal and Ghazal Alagh
Shark Tank Season: 1
Altor Smart Mobility
Altor Smart Mobility is a startup founded in 2018 by Shamik Guha, Sayan Tapadar, Muhammad Bilal Shakil, and Anirban Datta Gupta. This was a startup in the automobile industry that creates smart, life saving Helmets for two-wheeler riders. It is a masterpiece with USB connectivity and long battery life. This is BLE certified and is quite lightweight and comfortable. Designed in India, they provide real-time information and protection, significantly enhancing road safety for riders.
Deal closed at: INR 50 Lakhs for 7% equity
Sharks Who Invested: Namita Thappar and Aman Gupta
Shark Tank Season: 1
Ariro Toys
Ariro Toys is India’s top Montessori toy brand, known for offering eco-friendly, wooden, and handcrafted toys. Nisha and Vasanth founded a company named Ariro Toys. The couple was inspired by the need for a wooden teether for their daughter. The brand has a wide range of toys of various kinds. They offer teethers, push-and-pull toys, puzzles, rattles, picklers, balancing toys, jungle gyms, stacking and nesting toys, sliders, and Montessori furniture.
Shark Tank Deal: INR 50 Lakhs at 10% equity
Sharks Who Invested: Aman Gupta and Peyush Bansal
Shark Tank Season: 1
Auli Lifestyle
Auli Lifestyle is an organic skincare brand founded in June 2017 by Aishwarya and Ardhendu Biswas. This homegrown brand has set new standards in skincare by combining natural ingredients, Ayurvedic knowledge, and modern science. Their products are made without harmful chemicals like parabens, phthalates, formaldehyde, SLS, mineral oil, petrolatum, paraffin, DEA, polyethylene beads, and animal ingredients (except cruelty-free honey and beeswax).
Shark Tank Deal: INR 75 Lakhs at 4% equity
Shark Who Invested: Namita Thappar
Shark Tank Season: 1
Bamboo India
Bamboo India was founded in 2016 by Ashwini and Yogesh Shinde. It is a start-up that is dedicated to replacing plastic products with eco-friendly bamboo, from being “The Poor Man’s Timber” to “The Wise Man’s Timber”. Their famous toothbrush made of bamboo gained immense popularity around the world. It is sold nationwide, with customers liking it a lot. The company has an upper hand against its eight competitors by producing over 4 million bamboo toothbrushes.
Deal closed at: 50 Lakhs for 3.5 % equity and 30 lakh debt
Sharks Who Invested: Ashneer Grover and Anupam Mittal
Shark Tank Season: 1
Nestroots
Nestroots is a brand founded by Chhavi Singh and Shekhar Godiyal in 2016. This deals in decor and lifestyle brand that has a variety of products ranging from furniture, kitchenware, home decor, dining items, and furnishing. The startup aims to expand its offerings by adding categories like kids’ furniture and larger furniture pieces. Nestroots is available on more than 25 platforms, including its own website, as well as popular marketplaces like Amazon, Flipkart, Tata Cliq, and Myntra. With products already in over 1 lakh Indian homes, Nestroots features 5 main categories and 28 subcategories, including furniture, kitchen and dining products, serveware and tableware, barware, and furnishings.
Deal closed at: INR 50 Lakhs for 2% equity
Shark Who Invested: Namita Thapar
Shark Tank Season: 2
Nish Hair
Nish Hair is a brand that focuses on providing high-quality human hair extensions. It was founded by Payal Gulati in 2017 with a mission to “Normalize hair loss” by offering top-notch yet affordable products for those dealing with hair loss issues. Nish hair topped in being the first company to introduce a DIY hair extension to normalize hair fall problem, including clip-in hair toppers. They ensure that the hair extensions are 100% human hair that could provide a real feel to the customers. Their products are available in different sizes, textures, and styles to achieve the desired look.
Deal closed at: INR 1 crore at 2% equity
Shark Who Invested: Amit Jain
Shark Tank Season: 2
Perfora
Perfora is the first brand that combines digital components with our daily oral care essentials to provide a unique solution to all our oral problems. They innovated electric toothbrush and teeth whitening pens. It was founded by Jatan Bawa and Tushar Khurana, and the brand has seen significant growth in its sales and revenue after getting featured on Shark Tank. It has majorly served people living in metro cities like Delhi, Bangalore, and Mumbai to around 6 lakhs people. Their product is available in more than 120 retail shops all across the NCR region. The product is also available on various marketplaces like Amazon, Flipkart, Bigbasket, and Zepto.
Deal closed at: INR 80 lakhs at 2.5% equity
Sharks Who Invested: Peyush Bansal, Namita Thappar, and Vineeta Singh
Shark Tank Season: 2
Allter
Allter founded by Surbhi Gupta and Arnav Gupta, is an eco-friendly diapers brand that produces rash-free diapers replacing the years-old common diapers that make up a huge waste and contaminates the surroundings, as well as impacting the baby’s health negatively. This was Surbhi’s idea to innovate an eco-friendly diaper. After becoming a new mother to her own baby, she designed a diaper for modern parents, keeping the health of the child in mind.
Deal closed at: INR 1 crore at 4% equity
Sharks Who Invested: Aman Gupta, Anupam Mittal, and Ritesh Agarwal
Shark Tank Season: 3
Lea Clothing Co.
Lea Clothing Co. is a brand of clothing that is specialized in clothes of different sizes. This was founded by a mother-daughter duo, Kriti Aneja and Lavanya Aneja. The brand is dedicated to providing desired-sized clothes specially for Indian body types. Their sizes range from XL to 5XL, making it a perfect choice for Indian women. The brand also has two sister brands: Saanjh by Lea, which offers ethnic wear, and Lange by Lea, which specializes in swimwear and lingerie.
Deal closed at: INR 1 crore for 4% equity + 2% royalty until INR 1.5 crore are recouped
Sharks Who Invested: Anupam Mittal, Azhar Iqubal, Namita Thapar, and Vineeta Singh
Shark Tank Season: 3
Ghar Soaps
It’s a skincare brand that was founded by Sayyam and Sunny Jain. This product is dedicated to enhancing your skin, body, and hair. It claims to use natural ingredients by combining Ayurveda with cutting-edge modern technology to provide natural solution to all skincare problems. They do not test their products on animals. They are cruelty-free and devoid of harmful chemicals that makes it a safe and trustworthy brand.
Deal closed at: INR 60 lakhs at 4% equity
Shark Who Invested: Aman Gupta
Shark Tank Season: 2
Isak Fragrances
It was established by Vidushi Vijayvergiya in 2017. This brand is about perfumes and fragrances, catering to the needs of men and women both. These products are said to be 100% vegan and famous for being long-lasting. The brand gained fame from the shark tank after getting featured on the show. Chhunamal Vijayergiya was the original founder of the brand in 1850.
Deal closed at: INR 50 lakhs at 50% equity
Shark Who Invested: Peyush Bansal
Shark Tank Season: 1
Get-A-Whey
This is a health-conscious ice-cream brand founded by siblings Jash Shah and Pashmi Shah Agarwal, along with their mother, Jimmy Shah. The product is unique because they claim to use whey protein in their ice-creams and no added sugar, still it tastes like the traditional ice-cream. The ice-cream is also said to be keto-friendly, making it a super best choice for gym goers who love to eat ice-cream. This product is available in 12 different international flavors.
Deal closed at: INR 1 crore at 15% equity
Sharks Who Invested: Ashneer Grover, Aman Gupta, and Vineeta Singh
Shark Tank Season: 1
The Cinnamon Kitchen
The Cinnamon Kitchen is an organic, fully plant-based bakery that was established in 2019 by Priyasha Saluja. It has a variety of spreads, snacks, cookies, and breads. This bakery specializes in organic, gluten-free, and plant-based treats, with this they aim to maintain a healthy lifestyle. Among its more than 40 product list, its star product is the Fudge, made from vegan dark chocolates and dates, which has become the customer’s favorite. The product of the Cinnamon Kitchen is available both online and in retail outlets, including Amazon.
Deal closed at: INR 60 lakhs at 5% equity
Shark Who Invested: Aman Gupta
Shark Tank Season: 3
Blix
Blix is a toy manufacturing startup that produces kids’ toys that come not only with fun but also with education. It was founded by Abbas Gabajiwala in 2016. The company provides tools, contents and stimulating environments that propel children to subconsciously get their hands on learning while enjoying the toy. They offer four distinct categories of toys on their website: Robotics sets, spare parts, STEM toys, and Queaky. Their products are designed by keeping the educational needs of the kids in mind, and they help foster critical thinking and creativity.
Deal closed at: INR 80 lakhs at 4% equity
Sharks Who Invested: Aman Gupta & Ritesh Agarwal
Shark Tank Season: 3
Jhaji Store
Jhaji store is a colorful online marketplace where they focus on enhancing the users’ shopping experience by providing them with tailored, best-selected, and trustworthy brands. They display accessories of various categories, from lifestyle products, home essentials, and innovative gadgets. Their choices of brands are very mindful as they feature products from emerging brands to established brands to ensure quality, affordability, and customer satisfaction.
Deal closed at: INR 85 lakhs at 8.45% equity
Sharks Who Invested: Namita Thapar and Vineeta Singh
Shark Tank Season: 2
Malaki
Malaki is an online marketplace where products of premium quality are available. This was founded by Ashish Bhatiya and Mohit Bhatiya. The platform features a variety of products from all important categories like fashion, lifestyle, wellness, home decor, and other essentials. Malaki aims to curate a collection that has the combination of quality, style, and practicality.
Deal closed at: INR 50 lakhs at 3% equity
Sharks Who Invested: Aman Gupta and Peyush Bansal
Shark Tank Season: 2
Patilkaki
Patil Kaki is an indian start-up led by a woman, Geeta Patil, from Maharashtra. The brand specializes in snacks inspired by traditional Maharashtrian cuisine. It was founded by Vinit Patil with the aim to add some unique taste to the regular snacks market. The brand is committed to quality and authenticity through its offerings. The company is not only expanding its product line but also increasing its availability in retail stores and online platforms.
Deal closed at: INR 40 lakhs at 4% equity
No. of Shark Who Invested: Anupam and Peyush Bansal
Shark Tank Season: 2
Conclusion
This list of Shark Tank items highlights the innovation and entrepreneurial spirit showcased on Shark Tank India. From cutting-edge tech to everyday essentials, these Shark Tank India products have proven their value in the market. Whether you’re exploring the Shark Tank India product list for inspiration or seeking the best products to support, these Shark Tank India best products stand out for their quality, creativity, and impact. As some of the most successful Shark Tank products, they not only represent great investment opportunities but also offer unique solutions that resonate with consumers across the country.
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