Diwali, the Festival of Lights, is more than just a celebration, it is the largest shopping season in India. This festival drives a major increase in sales and fuels growth across both the online and offline shopping categories. In 2025, this trend is getting better. The rising incomes, growing e-commerce ecosystem, and the increasing emphasis on personalization have all contributed to the growing list of things to buy for Diwali.
Let’s look into the top 19 Most Popular Diwali Products to Sell in India 2025.
Listing of the 19 best-selling products in 2025
Diwali is a time when every household makes purchases and gives away presents that symbolize good fortune, love, and light.
Here, the 19 most popular Diwali products in India, which dominate both online and offline sales every year, are given to you in an easy-to-read list format.
1. Lakshmi, Ganesha & Saraswati Charan Paduka
The festival is not complete without the goddess Lakshmi and the Lord Ganesha, and Saraswati, the divine triad of wealth, wisdom, and prosperity. Their Charan Paduka (divine footprints) are predominantly exchanged as merry-making gifts since they carry good fortune and positivity. The idols of divine footprints are hand-crafted, and so, they depict the traditional gifting during Diwali and are also the most sought-after items.
2. Diwali Decorations & LED Lamps
Diwali lights and decorations characterize the festival. Traditional diyas and modern LED string lights are the two examples of home lighting used to get rid of darkness and to invite good spirits. Lanterns, lamps, fairy lights, and LED curtain lights all sell in big numbers during the Diwali season.
3. Aarti Thali
Aarti thalis are an important part of every pooja ritual. The rice, perfumed sticks, camphor, and flowers coexisting on one plate in harmony represent the mixture of cosmic elements. It’s a very popular trend during Diwali as many families prefer buying new pooja thalis, which makes it a buy that can’t be missed during the festivals.
4. Rangoli Colors & Stencils
Making colourful rangolis is a very old custom that stands for joy and wealth. Powder colors, floral rangolis, and pre-designed stencils are now the favorites. They are simple to operate and instantly give a festive look to homes. Making rangoli kits is one of the best-selling Diwali items every year.
5. Traditional Snacks & Sweets
Diwali is incomplete without sweet delights in a box. The variety is vast, comprising, among others, laddoos and kaju katli, while namkeens and mathri are the savories. Everyone, from family, friends, and colleagues, shares sweets and snacks. The traditional gifting and big orders are going up consistently every year, and the sweets and snacks sector still occupies one of the major positions in the list of Diwali sales.
6. Gold & Silver Jewellery
Gold is a symbol of purity, wealth, and good fortune thus, it is considered auspicious to buy gold during the Diwali and Dhanteras period. Customers purchase gold in the form of coins, chains, rings, and bangles worth thousands of crores in a year, treating them as both religious and financial purchases.
7. Dry Fruits & Hampers
Alluring, wholesome, and widely liked, the boxes of nuts and gift hampers are among the top items for Diwali. Personal gifting or business presents, almonds, cashews, pistachios, and raisins are the favorites, and they take the festive market by storm turning also into one of the major Diwali gift items.
8. Silver Coins
It is believed that by purchasing silver coins with deities or lucky symbols on Dhanteras, one would receive wealth and be protected. During puja, these coins are given as gifts and come to be worshipped, making them one of the most traditional yet fashionable Diwali purchases.
9. Wooden Stools & Platforms
Idols of Gods and Goddesses are very frequently put on wooden stools during the Diwali puja, which are covered with red or yellow cloth. These platforms, made of different kinds and with different designs, are not only used for the scriptures’ placement but also are bought in huge numbers by people to create the holy space of prayer in their houses.
10. Fresh & Artificial Flowers
Marigolds and roses are the main flowers used for decorations of Diwali, as they are the symbols of beauty and devotion. The use of flowers is all over, from garlands to floral entries, as they give every home the quality of being vibrant and fragrant. Although artificial flowers are the ones that are most commonly used, because they are long-lasting and easy to handle, during the festival, both types of flowers are widely used.
11. Kitchen Utensils
New utensil purchasing, especially those of brass, copper, or steel, is considered favorable during Diwali. These are generally first used in preparing prasad (holy offerings) and then shifted to regular use. Modern consumers also consider investing in trendy cookware and dinner sets as part of their festive upgrade.
12. Garlands, Wall Hangings & Table Decor
Diwali decorations are not only of lights and flowers but also extend beyond that. Among the most common types of decor are handcrafted items like mirror garlands, embroidered table runners, and wall hangings that not only beautify but also warm up the houses in a festive aura. The rapidly growing handicrafts market secures the continuous demand for these items throughout the season.
13. Home Appliances & Gadgets
During the Diwali festival, the sales of electronic products come along with offers that are tough to resist, all the way from televisions and washing machines to air-conditioners and kitchen appliances. Quite a few people update their devices during the time of Diwali, as a symbolic act of starting fresh with the power of Ganesha’s blessings.
14. Festive Clothing
The purchase of new clothes is a ritual associated with the Diwali festival. Ethnic wear such as silk sarees, kurtas, lehengas, and sherwanis is in great demand. Both the online and offline retail sectors see their sales reaching new heights as families put on their best festive clothes.
15. Eco-Friendly Firecrackers
Green crackers are on their way to becoming the standard for the Diwali festivities. Although they are less polluting, noiseless, and environmentally friendly, they have also been quite successful in maintaining the hype of the festival. Environmentally friendly products are proving to be a major market force as their demand is steadily increasing.
16. Gifts & Hampers
Gift exchange is a practice that symbolizes sharing joy and showing gratitude. From corporate hampers and home decor to personalized gifts, gifting has been a major Diwali custom.
17. Padma Lakshmi Idols
The small figures of the Goddess Lakshmi, who is the giver of wealth and good fortune, are one of the most purchased religious items during Diwali. These idols, mostly made of brass, gold, or marble, are put in homes and offices to bring in prosperity for the next year.
18. Books & Stationery
Books and stationery are very useful gifts, especially for kids. They are also offered to Lord Ganesha and Goddess Saraswati during puja, indicating to chase the wisdom and knowledge. This tradition, along with others, keeps the stationery market busy during Diwali.
19. Candles & Clay Diyas
The real Diwali celebration is lighting diyas and candles that light up not only the houses but also the hearts of the people. Clay lamps give out oil, and when diyas are lit up, darkness is said to be vanquished. Designer candles and floating diyas are gaining ground and ensuring their place in the list of top-selling festival products.
Conclusion
India is getting ready for Diwali 2025, and with this, the whole atmosphere is full of excitement about shopping, gifting, and changing home interiors. From using diyas to buying smart gadgets and luxury hampers, the selection of the 19 most popular Diwali products is done keeping in mind the spirit of festivity and changing consumers’ preferences in India.
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