As an e-commerce seller, you must have always thought about expanding your business, especially in the fashion and lifestyle segment. Platforms such as Ajio may make for a good channel to grow your e-commerce business. Being in the fashion and lifestyle segment, the marketplace connects you with a varied customer base across India. Whether you are starting a new brand or still in the process of establishing an existing brand, here is a step-by-step tutorial on how to become an Ajio seller.
Let’s discuss some of the important features of the platform and how to improve your performance, while solving some common questions along the way.
Step 1: Getting Registered as an Ajio Seller
The very first step is to register with Ajio, and the process is quite simple. Here’s how to become an Ajio seller:
- Go to the Official Portal: Open supplierregistration.ril.com in the browser.
- Select ‘New Supplier Registration’: If you are registering for the first time, select this option. The site will first ask you for your PAN details, and thereafter, other details related to your business.
- Enter Business Details: Provide your business name, details regarding business structure (individual, partnership, company, etc.), and other relevant information. If you are registering as a farmer, select ‘Yes’ and upload the required documentation.
- Upload Documents: Be prepared to upload the following:
- GST registration certificate.
- PAN Card
- Bank Account Proof (either canceled cheque or bank statement)
- Brand authorization or a trademark certificate if you are going to be selling any branded items.
- Submit Your Application: After entering all necessary details and uploading the documents, you can submit the form for review. The Ajio team will scrutinize your application, which may take anywhere from 7 to 10 working days.
Step 2: Day-to-Day Running of Your Store with Ajio Seller Central
Once you’re onboarded, Ajio Seller Central will be your workspace to carry out everyday operations. These are the things you can do on the dashboard:
- Product Listings: Upload product listings using Ajio’s catalog templates. Products should always have clear descriptions, accurate specifications, and good quality images so that they get noticed.
- Orders: Keeping track of new orders, their status, packing, dispatch, fast fulfillment, and happy customers.
- Inventory Control: Control your stock levels in real-time. Keep your inventory updated to avoid cancellations, and have a full house during peak sales.
- Insight-Based Growth: Use the built-in analytics to track the sales trend, customer preferences, and general performance of your Store and use that data to sharpen your strategies and grow smarter.
Step 3: Know the Ajio Commission & Payment Structure
Selling on Ajio is just so easy with respect to fees. Consider the following:
- There are no Listing Charges: You can put your products on display at Ajio without paying anything in advance. Such zero listing charges are an allowance for the apparel, footwear, and lifestyle accessories categories.
- Commission-Based Model: Ajio applies commissions only when a product is sold. The commission rate could range between 8% and 10%, depending on the product category and the individual seller agreement.
- Smooth Payment Cycle: Schedules for the remuneration are made once the order is delivered. Ensure the bank details are correctly uploaded for easy payments.
Step 4: Listing Your Products on Ajio
Once your account is activated, begin listing products at Ajio:
- Log in to Seller Central: Use your username and password to enter the Ajio Seller Central portal.
- Enter Product Information: Key details such as product title, full description, pricing, and category will be filled in. High-resolution images will be added for better appeal and to gain the trust of buyers.
- Inventory Update: Update stock levels for each item so that cancellations are avoided, thereby providing a smoother order fulfillment.
- Select a Fulfillment Model: Mainly, Ajio follows a dropshipping model; you will, therefore, ship the product directly to the customer. Make sure your logistics and packaging are properly prepared for quick delivery.
Step 5: Order Management and Fulfillment
Once your items are live on Ajio, order management becomes very important:
- Order Alerts: You shall receive an instant alert to any new order on your Ajio Seller Central dashboard.
- Timely Order Processing: Order processing must be done on a priority basis so that orders are delivered within the promised time to the customers.
- Returns and Refunds: Ajio will take care of returns and refunds for you, but ensure you adhere to their return policies strictly to keep hold of their best seller ratings.
Step 6: Boosting Sales with Ajio’s Marketing & Insights
Ajio offers you tools and campaigns that will help you gain visibility and performance:
- Marketing Campaigns: Ajio promotes products via platform-wide campaigns, thus relieving you of the cost and effort of marketing separately.
- Sales & Performance Analytics: Keep tracking the orders, customer behavior, and stock movement in real-time through detailed dashboards.
- Build Customer Trust: You thrive on responding to inquiries and reviews quickly with trust and credibility toward your brand while improving repeat sales.
Partnering with Bigship for Hassle-Free Shipping
Logistics can be a significant challenge along the path for e-commerce sellers. But with Bigship as your shipping partner, the process becomes seamless and scalable.
- Courier Options: Bigship provides you with 30+ trusted courier partners that help you pick the most suitable and cost-effective shipping solution.
- Real-time Shipment Tracking: Keep your customers informed on shipment progress with regular delivery updates.
- One-Click Label Generation: Labels can be created automatically through Bigship’s simple dashboard, minimizing manual intervention and eliminating human errors.
- Smart COD Handling: This allows you to handle cash-on-delivery easily by defining remittance cycles as per your business needs.
By strengthening its technology-driven platform, Bigship simplifies logistics to ensure smooth shipping, so you may spend more time growing your business instead of chasing couriers.
Conclusion
Selling on Ajio opens massive opportunities for fashion and lifestyle brands wishing to grow in the vibrant e-commerce space of India. From a smooth registration process to an intuitive seller dashboard, Ajio provides the seller with every tool they need to operate and scale their business smoothly. When you are starting to expand, keeping your know-how to list product, order management, and marketing through platform-supported tools offers you an above-ground advantage.
Where smooth logistics is needed, partnering with a trustworthy platform such as Bigship allows one to avoid the headache of shipping and COD management. By offering 30+ courier partners, live tracking, and auto-label printing, Bigship takes the hassle out of shipping. This way, you have more time to work on your brand and keep your customers happy.
Sign up with Bigship to make your logistics as easiest part of your business as an Ajio seller.
